Vaccine hesitancy is an extremely complex issue that each of you is tackling daily within your communities.
The Centers for Disease Control and Prevention (CDC) developed a guide for promoting vaccine confidence and uptake. This guide, linked below, defines twelve best-practice strategies for organizations like yours doing this important work. Many of you are already using some of these strategies, such as working with trusted community messengers and combating misinformation. For more ideas and resources that may support your efforts, visit the link below.
CDC Vaccination Strategies guide: https://www.cdc.gov/vaccines/covid-19/vaccinate-with-confidence/community.html
We would also love to spotlight the Vaccine messaging folder housed in our Messaging & Assets folder in Dropbox. Here you can find information and resources for specific questions and scenarios, such as “How are vaccines made?” as well as a toolkit for employers facing new vaccine mandates.
Vaccine messaging folder: https://www.dropbox.com/sh/ztihpoj6ryl7vre/AADgNt650LmDRrLYRUmLfm0ya?dl=0
For guidance navigating the resources available in our Dropbox or for additional support addressing vaccine hesitancy within your campaign, please reach out to the DH team. We’d love to help!